Cookies and Privacy

Cookie Policy

A cookie is a little text file composed of alphanumeric characters, which is created on your computer when your browser accesses a website that uses cookies. These cookies are used to help your browser navigate our website and fully use all its features like interacting with the website or viewing videos.

When someone visits our website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of our website. We collect this information in a way which does not identify anyone.

We use Google Analytics to help analyse use of our website. This analytical tool uses ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity.

We will not (and will not allow any third party) to use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. We will not associate any data gathered from this site with any personally identifying information from any source as part of our use of the Google statistical analytics tool. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

Cookies are also used for social media interactions on our website. There may be times when you may wish to use social media in order to share/make other people who use social networking sites aware of various information which may be contained on our website. The data on these social media cookies helps keep a track of what information you have shared out on your chosen social media site.

Our site sometimes contains videos which promote our products. These videos are hosted on YouTube. YouTube places cookies on your computer in order to analyse which videos have been viewed by yourselves.

For more information about cookies including how to disable them via your web browser please visit www.allaboutcookies.org or ico.org.uk.

If we do want to collect personally identifiable information through our website, we will be disclose this in advance. We will always make it clear when we collect personal information and will explain what we intend to do with it.

Contacting us about this Policy:

If you have a query or complaint about our policy on cookies or about the site, please contact us.

Privacy notice 

We use cookies to personalise content and ads, to provide social media features and analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them. Read our full website Privacy Policyor our  Cookie Policy.

Data Protection Law means the Data Protection Act 1998 and the General Data Protection Regulation 2016 ((EU) 2016/679) and in each case any successor or delegated legislation and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK, including where applicable the guidance and codes of practice issued by the Information Commissioner, the Article 29 Working Party or relevant supervisory authority from time to time; and all applicable Law in any jurisdiction relating to the processing or protection of personal data and privacy, including where applicable, the guidance and codes of practice issued by the Information Commissioner, the Article 29 Working Party or relevant supervisory authority from time to time 

This privacy policy sets out how we, Wi-Ai Technology Limited (‘WTL’, ‘we’, ‘us’, ‘our’) will use any personal information that we collect from you, or that you provide to us, via this website (together, “personal data”). We are the ‘Data Controller’ for WTL as defined under Data Protection Law and we will process your data in accordance with Data Protection Law. The purpose of this privacy policy is to inform you as a user of this website about what information we collect when you visit the service, how we use the information, whether the information is disclosed and the ways in which we protect users’ privacy. 

We want you to feel secure when using the website and associated services. We are committed to respecting your privacy. This is an overview of the data we collect:

Personal data collected 

Navigation data: IP address and the website you came from. 

Personal information: Includes your first name, last name, email address and postcode. 

Analytics: Uses navigation data in services provided by WTL and third parties. For more information see our  Cookie Policy.

Personalisation¨Uses navigation data and personal information to enable us to tailor the services provided to you. 

Data sharing 

We may need to share personal information with trusted third parties to enable us to provide the service to you. We may also need to share your personal data with the Information Commissioner’s Office or other relevant regulator in order to demonstrate that we are complying with our regulatory requirements and Data Protection Law relating to the secure processing of your personal data. Navigation data is also shared with trusted third parties to enable us to improve the service to you. 

How do we use your information? 

We analyse information to see what is most effective about our website and associated services to help us identify ways to improve it and to make it more effective. We may also use information for other purposes, which we would describe to you at the point when we collect the information. 

If we decide to change the Privacy Policy, we will post these changes on this page so that you are always aware of the information we collect, how we use it and under what circumstances it is disclosed. 

What Information do we collect when you use the WTL website? 

When you use the WTL website, we use technology to collect information indirectly – such as your internet address. This is commonplace across all internet services to enable the investigation of issues such as malicious use. This information is then kept in our internet access logs. 

We collect information directly from you in a number of ways. One way is by using cookies. Cookies are small files of information that save and retrieve information about your visit to our site, such as how you entered our site, how you navigated through the site and what information was of interest to you. This information is collected for a number of reasons, for example, to help develop the website and associated services. 

The cookies we use identify you merely as a number. If you are uncomfortable about the use of cookies, you can disable them by changing the settings in the preferences or options menu in your internet browser. However, disabling cookies may affect our ability to provide services to you; if certain cookies are disabled you may not be able to access the functionality of the site. 

See our  Cookie Policy for more information on the cookies we use. 

We also collect information when you give it to us. It is completely up to you whether you provide it, but not providing information may affect our ability to provide services to you. We will use your personal data to answer your request, for example to answer your questions. In addition, personal data may be used for management information and research. We may disclose information to our group companies and service providers for these purposes. 

Information gathered by us includes the user’s IP address, the web page a tool is accessed from, and how many times it is accessed. In some cases, tracking is used to show user journeys through a tool. This information is the sole property of WTL and may be shared with trusted third parties for the purposes of improving our service to you. All WTL tools store the number of times a user has visited the tool. Some tools also store ‘state’ information so that when a user returns to a tool it is in the ‘state’ they left it. 

How long do we hold your personal data? 

We will hold your personal data, for as long as we are required to do so under applicable law. 

We will disclose your information to, or disclose it, to other trusted third parties 

We do not share your personal data with other organisations unless the law permits us to do so. We do not sell individuals’ information. We will share it only with our authorised Data Processors (as defined under Data Protection Law), who must act at all times on our instructions as the Data Controller under the Data Protection Act 1998. We use a third party hosting provider, Savernake Technology Limited, in the UK to host some of our software and the personal data that is stored on the software. 

We may give you access to your information 

You are entitled to know whether we hold information about you and, if we do, to have access to that information and require it to be corrected if it is inaccurate. 

You can do this by contacting Data Protection Officer, Wi-Ai Technology Limited, Milton Hall, Ely Road, Milton Cambridge CB24 6WZ. 

Your data is kept under secure conditions 

We take appropriate steps to maintain the security of your data on our service. The open nature of the internet means that data may flow over networks without security measures and may be accessed and used by people other than those for whom the data is intended. Our intention is that this should not happen and we take measures to ensure that it does not. However, we cannot guarantee the security of any information transmitted via the internet and cannot be held responsible for any damages you, or others, may suffer as a result of the loss of confidentiality or such information. 

Changes to our Privacy Policy 

All changes to this Privacy Policy will be posted here. Please visit this page regularly to stay up to date. This policy was last amended on 25 May 2022. 

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    We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We share information about your use of our site with our social media, advertising and analytics partners. By continuing to use the site you accept the terms of our Cookie Policy and Privacy Policy.